In essence, internet marketing is an appealing advert driving the successful sale of goods and services over the internet. Its traditional components: product, price, promotion and place of sale. For a successful business in general and achieving high profits it is important to correctly allocate funds to all stages of internet marketing. Based on this, a person as a web-marketing / smm-manager / copywriter should not only have a great outlook and imagination, but also have analytical skills. In other words, they must be able to understand, explain and correctly use the data they receive as a result of all their actions.
Let’s start developing an internet marketing strategy by following the points below in order:
1. Target audience analysis and its demand
Without identifying your target audience, precious time and money can be wasted on people who, for example, do not need your shampoo due to being bald.
2. Study the competitors' proposals
It is impossible to offer the right price without knowing the competitors’ strengths and weaknesses, their tools for advertising and their partners (and among them some are very powerful, potentially dangerous for you!).
3. Product positioning
Initially, it is necessary to determine what associations this product should create. What emotions and feelings do we want to convey to the buyer (or how to come up with them).
Transition to this item should only be carried out after the analysis in the previous steps as this is where you need to start spending money and you don’t want large financial costs without achieving results. Tools for promotion can be: advertising e-mail newsletters, advertising on social networks, creating and distributing useful content, coupon codes, games, surveys, competitions, promotion through forums and discussions, news subscriptions, search marketing or SEO, with contextual advertising tools based on pay per click and so on.
5. Collection and information analysis
To monitor any changes made on the site, you need to constantly conduct a different analysis: how successful and profitable are your interactions with advertising resources, which advertising methods need to continue and strengthen, and which are simply eaten by your finances, etc. To conduct analytics, you need to study your position in the search engines, analyze the attendance of buyers, identify obstacles to the buyer on your site. All this can be solved by means of special web analytics systems, such as: KissMetrics, Analytics, Metrics, etc.
6. Keeping the customer, expanding the product line
At this stage, it is necessary to maintain customer’s interest, increase the average revenue per client, resolve all kinds of disputes and needs of unsatisfied customers. To do this it is necessary to regularly update the content and optimize the site, offer loyalty discount cards, maintain conversation activity in social networks, etc. Behind all this is the continuous daily work of the internet marketer, since the internet is not only an excellent place to access a large audience, but also offers the ability to track the whole process of a company’s commercial activity, and allows continuous analysis to detect even the smallest deviations from the set course. Such true experts in their field can be found on the site Whatsky.com. Since this is an international platform, you can work online with someone from another continent who knows the entire international market in their field and has proved their results in practice. Depending on the price of each candidate, from their country of residence and portfolio, you can easily make the right choice and conclude a lucrative partnership. Good luck to all of us and to a high conversion rate!